How Our Brains Turned Fools Woke – Dr. Iain McGilchrist

How Our Brains Turned Fools Woke – Dr. Iain McGilchrist

Here are 20 key points from the video "How Our Brains Turned Fools Woke" - Dr. Iain McGilchrist:

1. The left hemisphere of the brain has become dominant over the right hemisphere.
2. This has led to a more narrow, literal, and reductive way of thinking.
3. There is a loss of nuance, context, and empathy as a result.

4. This has contributed to the rise of rigid ideological positions that are resistant to opposing views.
5. The left hemisphere is associated with categorization, abstraction, and literal interpretation.
6. The right hemisphere is associated with holistic, contextual, and metaphorical thinking.
7. Damage to the right hemisphere leads to a loss of the "big picture" and an inability to see context.
8. Damage to the left hemisphere leads to a loss of language and logical reasoning abilities.
9. The left hemisphere's dominance has resulted in a focus on parts over wholes.
10. This has manifested in a tendency towards reductionism and a loss of appreciation for complexity.
11. The left hemisphere is associated with a sense of certainty, while the right hemisphere is associated with uncertainty and doubt.

12. The left hemisphere's dominance has contributed to the rise of ideological rigidity and intolerance of opposing views.
13. This shift in brain function has paralleled the rise of "woke" ideology in modern society.
14. The video suggests that restoring the balance between the left and right hemispheres could help address these societal issues.
15. Dr. Iain McGilchrist, the speaker in the video, is a psychiatrist and author who has studied the differences between the brain's hemispheres.

16. He argues that the left hemisphere's dominance has led to a loss of nuance, context, and empathy in modern discourse.
17. McGilchrist suggests that this neurological shift has contributed to the polarization and intolerance seen in contemporary society.
18. The video explores how the brain's evolution has shaped human cognition and behavior in ways that have profound societal implications.

19. It suggests that a better understanding of the brain's hemispheric differences could help address the challenges facing modern society.
20. The video is part of a broader discussion around the "metacrisis" - the interconnected social, political, and environmental crises facing the world today.

For more from Ian Gilchrist, you may want to check out his book wehre he outlines why is the brain divided. The difference between right and left hemispheres has been puzzled over for centuries.

Drawing upon a vast body of brain research, the renowned psychiatrist, author, and thinker Iain McGilchrist reveals that the difference between the two sides is profound—two whole, coherent, but incompatible ways of experiencing the world. The detail-oriented left hemisphere prefers mechanisms to living things and is inclined to self-interest, while the right hemisphere has greater breadth, flexibility, and generosity.

Tips for Improving Retention-Based Video Editing

Tips for Improving Retention-Based Video Editing

Before getting into the specifics of retention-based video editing, it's important to have a solid grasp of the key metrics that measure audience engagement and retention. According to the search results, the two main metrics to focus on are:

1. Average View Duration: This metric represents the average amount of time viewers watch your videos. Ideally, the average view duration should be around 50% of the total video length. For example, if you have a 10-minute video, the average view duration should be around 5 minutes.

2. Average Percentage Viewed.  This metric shows the percentage of your video that viewers typically watch. The goal should be to aim for an average percentage viewed between 50% to 70%. So, if you have a 10-minute video, you want at least 50-70% of viewers to watch the entire video.

These metrics provide valuable insights into how engaging and captivating your video content is. By analyzing your audience retention data, you can identify areas for improvement and make informed decisions to enhance the viewing experience for your audience.[2]

Identifying Audience Retention Issues

The search results suggest that the first step in improving audience retention is to identify the specific areas where viewers are dropping off or losing interest. This can be done by analyzing the audience retention graph for each of your videos.[2]

Look for any significant drops or "bumps" in the retention graph, as these indicate points where viewers are clicking away or losing focus. Pay close attention to the first 10-20 seconds of your videos, as this is often the "hook" that determines whether viewers will continue watching or not.[3]

Additionally, consider surveying your current viewers or seeking feedback from fellow creators in your niche to understand why your audience retention may be low. This qualitative data can provide valuable insights that complement the quantitative analytics.[2]

Strategies for Improving Audience Retention

1. Enhance Visual Appeal and Pacing:
- Incorporate more B-roll footage and jump cuts to keep the visual elements engaging and dynamic.
- Use the Ken Burns effect or other camera movements to add visual interest to static images or talking head footage.
- Adjust the pacing of your videos to match the preferences of your target audience. Younger audiences generally prefer a faster pace, while older audiences may respond better to a more relaxed tempo.
- Eliminate any "dull moments" in your videos by constantly keeping the viewer engaged and entertained.

2. Optimize Audio Quality
- Invest in a high-quality microphone, such as a lapel or shotgun mic, to ensure clear and professional-sounding audio.
- Consider adding a subtle background soundtrack to your videos to break the silence and create a more immersive experience for viewers.

3. Improve Scripting and Editing:
- Carefully review your script to ensure that every sentence and piece of content adds value and aligns with the video's title and topic.
- Experiment with different editing techniques, such as varying shot types, camera angles, and transitions, to keep the video visually engaging.
- Use the YouTube Editor to identify and remove any sections of your videos that are causing significant viewer drop-off. This can help smooth out the viewing experience and maintain audience attention.[4]

4. Leverage Chapters and Timestamps:
- Incorporate video chapters and timestamps to allow viewers to easily navigate to the sections of your video that are most relevant to them.
- However, be mindful that the use of chapters can sometimes lead to a dip in audience retention, as viewers may skip ahead to specific sections. Test this feature and monitor its impact on your metrics.[4]

5. Optimize Thumbnails and Titles:
- Ensure that your video thumbnails and titles accurately reflect the content and promise of the video, so that viewers are not disappointed or misled.
- A well-crafted thumbnail and title can help attract the right audience and set the right expectations, leading to higher audience retention.

6. Analyze and Iterate:
- Continuously monitor your audience retention metrics and identify patterns or areas for improvement.
- Use the insights gained from your data to make informed decisions about the content, structure, and editing of your future videos.
- Experiment with different approaches and techniques, and be willing to adapt and refine your strategy based on the feedback and performance of your videos.

By implementing these strategies, you can create more engaging and retention-focused video content that keeps your viewers hooked until the very end. This, in turn, can lead to better search rankings, increased watch time, and higher potential for monetization and growth.

Applying Retention-Based Editing to Short-Form Content

The principles of retention-based video editing are not limited to long-form content. They can also be applied to short-form videos, such as those on TikTok, Instagram Reels, and YouTube Shorts.

For these platforms, the focus on audience retention is even more critical, as viewers have an even shorter attention span and are more likely to scroll past content that doesn't immediately capture their interest.

Here are some additional tips for improving retention on short-form video platforms:

1. Grab Attention Immediately: The first few seconds of your short-form video are crucial. Use a strong hook, eye-catching visuals, or a compelling narrative to instantly engage your audience and prevent them from scrolling past.

2. Keep it Concise and Focused: Short-form videos should be laser-focused on a single idea or message. Avoid rambling or including unnecessary content that could cause viewers to lose interest.

3. Leverage Trending Audio and Effects: Utilize popular audio tracks, filters, and effects that are currently trending on the platform to make your content more visually appealing and relatable to your target audience.

4. Encourage Viewer Interaction: Incorporate calls-to-action, such as asking viewers to comment, share, or duet your video, to increase engagement and keep them actively participating throughout the video.

5. Analyze and Iterate Quickly: Short-form video platforms move at a rapid pace, so it's essential to analyze your performance data and make adjustments to your content strategy in a timely manner. Continuously test and refine your approach to optimize for audience retention.

By applying these retention-focused strategies to your short-form video content, you can create more engaging and impactful experiences for your viewers, ultimately driving higher engagement, increased visibility, and better overall performance on these platforms.

Keeping Live Viewers Engaged

In addition to pre-recorded video content, the principles of retention-based editing can also be applied to live streaming. Keeping viewers engaged and hooked throughout a live broadcast can be a unique challenge, but there are strategies you can implement to maintain audience attention.

1. Start Strong with a Compelling Hook: Just like with pre-recorded videos, the first few minutes of your live stream are crucial for capturing and retaining your audience's attention. Begin with a strong, attention-grabbing introduction or activity to hook viewers from the start.

2. Maintain a Consistent Pace and Energy: Avoid long pauses or lulls in your live stream, as these can cause viewers to lose interest and click away. Keep the pace and energy level high throughout the broadcast to sustain viewer engagement.

3. Incorporate Interactive Elements: Encourage viewers to participate in the live stream by asking questions, conducting polls, or inviting them to share their thoughts in the chat. This interactive element can help keep viewers actively engaged and invested in the content.

4. Leverage Real-Time Feedback: Monitor the chat and viewer engagement metrics during your live stream, and be prepared to adjust your content or approach based on the real-time feedback you receive. Respond to viewer comments and questions to demonstrate that you're actively listening and engaged with your audience.

5. Repurpose and Extend the Content: After the live stream, consider repurposing the recorded content into shorter, more digestible clips or highlights that can be shared on other platforms. This can help extend the reach and engagement of your live stream content.

Conclusion

Improving audience retention is a crucial aspect of creating successful video content. By understanding the key metrics, identifying retention issues, and implementing a range of retention-based editing strategies, you can craft videos that keep viewers engaged and hooked until the very end.

Remember to continuously analyze your performance data, experiment with different techniques, and be willing to adapt your approach based on the feedback and results you observe. By prioritizing audience retention, you can not only improve the overall viewing experience for your audience but also drive better search rankings, increased watch time, and higher potential for monetization and growth.

The Power of Visualization: Lessons from Natan Sharansky, Arnold Schwarzenegger, and Michael Phelps

The Power of Visualization: Lessons from Natan Sharansky, Arnold Schwarzenegger, and Michael Phelps

Visualization, the practice of creating vivid mental images of desired outcomes, has long been recognized as a powerful tool for achieving success. In this video we will look at three extreme individuals that harnessed the power of visualization to remarkable effect such as a Siberian Prisoner, multiple Mr Universe winner and the greatest Olympic Gold medalist of all time. 

Let's go!

First we will look at:

Natan Sharansky

He is a former Soviet dissident and Israeli politician who spent nine years in a Soviet gulag for his pro-democracy activities. While in prison he spent a lot of that time in solitary confinement.

What is remarkable about his time served is that most people, when put into isolation suffer psychologically and also physiologically.

There is a vast amount of knowledge about how the brain responds to elements of solitary confinement and it includes the lack of physical interaction with the natural world, the lack of social interaction, and the lack of touch and visual stimulation. 

The psychological effects of solitary confinement have been well documented by Craig Haney, a psychology professor at the University of California Santa Cruz.  Haney has spent the past 30 years inspecting numerous solitary confinement units across the United States.

"You find that prisoners begin to develop identity disorders when they have spent long periods of time without social interaction or touch," said Haney.

He has documented cases of extreme paranoia, self-mutilation, hypersensitivity to sound, light and touch, and severe cognition dysfunction among prisoners.

Additional research on the negative impact of solitary confinement comes from Huda Akil, a neuroscientist at the University of Michigan.

"Each one each one of these elements by itself is sufficient to dramatically change the brain," Akil said.

Stuart Grassian, a board-certified psychiatrist and a former faculty member at Harvard Medical School, has interviewed hundreds of prisoners in solitary confinement. In one study, he found that roughly a third of solitary inmates were “actively psychotic and/or acutely suicidal.” Grassian has since concluded that solitary can cause a specific psychiatric syndrome, characterized by hallucinations; panic attacks; overt paranoia; diminished impulse control; hypersensitivity to external stimuli; and difficulties with thinking, concentration and memory. 

One reason for the damaging impact has to do with stress which alters the very fabric or structure of the brain and can change how neurons communicate with each other. The brains of individuals who have experienced extreme stress are literally shriveled, Akil said. One of the shrunken areas is the hippocampus, the region of the brain that is involved in memory, spatial orientation and the control of emotions.

Touch and social interaction activate molecules in the brain called growth factors - the fertilizer that boosts brain structure and helps cells communicate with it each other.

These neuroscientific findings on the damaging consequences of socio-environmental deprivation integrate and strengthen the validity of the copious research on the deleterious effects of solitary confinement,

For instance, research about prisoners in solitary confinement had shown the detrimental impacts on their brains which is due to neuroplasticity, the brains ability to rewire itself in response to experience. It is this experience of being incarcerated with limited socialization contributing to portions of prison populations to develop a reduction in hippocampal volume and an increase in amygdala volume.

Why these two regions?

It is because the hippocampus is largely responsible for learning and memory formation. So if a prisoner isn't experiencing new memories and experiences, then the hippocampus has nothing new to process and subsequently begins to reduce in size.  Stress of extreme isolation leads to a loss of hippocampal plasticity,

The other region is the amygdala which can be likened to a threat detector. Since these prisoners are experiencing stressors daily, their amygdala gets far more activity than people if they were experiencing a less stressful environment.

So now that we know that the hippocampus gets smaller and the amydala gets larger and how this can combinatorially be associated with cognitive impairments, loss of memory and hyper-threat detection, how did one man experience extended bouts of solitary confinement, yet avoid cognitive dysfunction and come out stronger?

The answer is visualization. And this comes from Siberian prisoner Natan Sharansky who used visualization as a means of maintaining his sanity and hope for freedom.

"Every night I would visualize myself standing in front of the Western Wall in Jerusalem, free," Sharansky recounted. "I would see the stones, smell the air, and feel the emotions of being there." Just remember this detail for later about his visualizations included other sensory hallucinations. 

The other mental training strategy he used was to visualize himself playing and winning hundreds of thousands of chess games. 

Sharansky's unwavering use of visualization played a crucial role in sustaining him through his ordeal and ultimately helping him achieve his goal of freedom. Upon his release he had a meeting with the then President of the United States, Ronald Reagan.

After that, Natan played chess against world chess champion Gary Kasparov. 

And not only did Natan win, but Kasparov even tweeted about the game and gave a respectful shoutout to Natan on Twitter.

This daily visualization exercise allowed Sharansky to transcend the physical confines of his cell and keep his dream of freedom alive. And that dream and those visualizations came to life in 1986, when he was released from prison and allowed to emigrate to Israel, where he was greeted by cheering crowds at the Western Wall.

And that's how a Siberian prisoner in solitary confinement was able to stave off the harmful effects of prison, use visualization to maintain his brain.

Arnold Schwarzenegger and How He Was Visualizing Bodybuilding Success and Hollywood Stardom.

Arnold Schwarzenegger, is an iconic bodybuilder-turned-actor and politician, is a renowned practitioner of visualization. Even as a young bodybuilder in Austria, Schwarzenegger would vividly imagine himself standing on the Mr. Olympia stage, trophy in hand.

In his autobiographical book 'Total Recall he wrote "I pictured myself high up on the pedestal, trophy in hand,"

This visualization, combined with his relentless training, helped Schwarzenegger achieve his goal of becoming a seven-time Mr. Olympia champion.

As he transitioned into acting and politics, he continued to use this technique to envision his future successes. As Arnold has said, "If you can visualize it, if you can believe it, then you can achieve it'.

In this clip of clips we can hear Arnold talking about how he used visualization to get out of Austria and into his workouts to winning Mr Olympia as a springboard to achieving his vision for creating wealth and fame.

Now this third example of visualizing is also quite remarkable and probably the most detailed as we get to hear how a coach taught visualization techniques to the greatest Olympic medal winner of all time,  

Michael Phelps

He is the most decorated Olympian of all time with 28 medals, of which 23 are golds. This record breaking superstar athlete has harnessed the power of visualization to achieve greatness. Phelps' coach, Bob Bowman, revealed that Phelps would engage in intense visualization sessions for hours before each race.

Here's what his coach said, "For months before a race, Michael gets into a relaxed state. He mentally rehearses for two hours a day in the pool," Bowman explained. "He sees himself winning. He smells the air, tastes the water, hears the sounds, sees the clock."

A distinction worth mentioning here is that these visualzations aren't just visual. They are multi-sensory rich hallucinations that include visual, olfactory, gustatory, auditory and kinesthetic representations of various swimming scenarios. And we also saw this with Natan Sharansky with his explanation of imagining using various senses.

Phelps' visualization went beyond just imagining victory; he also visualized potential challenges, such as his swimsuit ripping or his goggles breaking. His coach, Bowman likened Phelps' mental process to a computer program, with "all of this in his database."

Phelps' dedication to visualization paid off in spades, as he went on to win a record-breaking 28 Olympic medals.

The Science Behind Visualization

The success of Sharansky, Schwarzenegger, and Phelps in using visualization to achieve their goals is not mere coincidence. Numerous studies have shown that the brain has difficulty distinguishing between actual physical experience and vividly imagined experiences.

When we visualize an action, the same neural pathways in the brain are activated as when we physically perform that action. This means that visualization can actually strengthen the neural connections and muscle memory associated with a particular skill or goal.

Additionally, visualization has been shown to boost confidence, reduce anxiety, and increase motivation – all of which are crucial for achieving success.

Whether you're an athlete, an artist, or an entrepreneur, incorporating visualization into your daily routine can help you unlock more of your full potential and achieve your goals.

If you'd like to incorporate visualization into your daily routine, you can start by finding a quiet, comfortable place to sit or stand. Close your eyes and vividly imagine yourself successfully completing the task or achieving the outcome you desire. Engage all of your senses – see the details, hear the sounds, feel the emotions, and even smell and taste the environment.

Consistency is key, so make visualization a regular part of your daily routine. Over time, you'll find that your visualization becomes more vivid and your confidence in your ability to succeed grows.

Remember, as Schwarzenegger said, "If you can visualize it, if you can believe it, then you can achieve it." And by doing so, you'll be back...with better results.

  1. Have a Goal
  2. Relax/Theta Brainwave
  3. Body Scan Induction
  4. MultiSensory
  5. Multi Positional
7 Subconscious Blocks Holding You Back (and How to Overcome Them)

7 Subconscious Blocks Holding You Back (and How to Overcome Them)

Have you ever felt like something was holding you back from achieving your biggest goals and dreams? Like there was an invisible force keeping you stuck or preventing you from making progress?

If so, you're not alone. We all have deep-rooted subconscious blocks that can sabotage our efforts and keep us playing small. But here's the good news - by becoming aware of these blocks and taking steps to overcome them, you can finally break through and start living up to your full potential.

What Are Subconscious Blocks?

Subconscious blocks are limiting beliefs, fears, and negative thought patterns that live deep within our subconscious minds. They form early in life based on our childhood experiences, traumas, and conditioning from family, culture, and society.

Even though they operate under the surface, these blocks have an immense impact. They shape our self-perception, behavior, and what we believe is possible for us. And they can severely restrict our ability to create the life we want.

The 7 Major Subconscious Blocks

So what are some of the biggest subconscious blocks that may be holding you back? Here are 7 common ones:

1. Fear of Failure - This is the voice that says "What if I try and it doesn't work out?" It keeps you paralyzed and unwilling to take risks.

2. Fear of Success - Believe it or not, many of us are subconsciously afraid of being successful because it means more responsibility, a bigger spotlight, or outgrowing our relationships.

3. Imposter Syndrome - This is the nagging feeling of doubting your skills, talents and accomplishments. It makes you question whether you're truly qualified or deserving.

4. Lack of Self-Worth - At the core, this block stems from not feeling valuable, lovable or good enough. It causes you to self-sabotage.

5. Scarcity Mindset - This is the belief that there's never enough - not enough money, time, opportunities, etc. It breeds feelings of lack and limitation.

6. Need for Approval - When you depend too heavily on the opinions of others, it prevents you from making bold moves or being your authentic self.

7. Resistance to Change - Even positive change can feel scary and difficult. This block makes you cling to your comfort zone and avoid growth.

How to Identify Your Blocks

The first step is becoming aware of the specific blocks that are holding you back. One way to do this is to look at the areas of your life where you feel most stuck or unfulfilled. What fears or negative thoughts come up around those areas?

You can also look at your patterns of self-sabotaging behavior. What's the part of you that gets in your own way? Listen to that inner critic - it will point you to your blocks.

Overcoming the Blocks: 5 Powerful Strategies

Once you've identified your key subconscious blocks, you can start releasing them using strategies like:

1. Reframing - This means questioning the validity of your limiting beliefs and consciously replacing them with more empowering perspectives.

2. Visualization - See yourself overcoming the block and achieving your desired outcome. What would that feel like? Get into the emotions of already having overcome it.

3. Affirmations - Use present-tense affirmations to reprogram your subconscious with positive, uplifting beliefs about yourself and your abilities.

4. EFT Tapping - This mind-body technique helps clear the energetic blocks and emotions stored in your subconscious.

5. Inner Child Work - Since many blocks originate from childhood experiences, do some inner child healing work through visualization and self-love exercises. In an interview on Reprogramming mind there is a hypnosis technique of remembering your childhood and having the adult version of you there also. In your imagination the adult you helps out the child version of you and this teaches the subconscious mind to process the event differently. The hypnotist is Debra Berndt, check her out!

Closing Thoughts
Overcoming your subconscious blocks is one of the most powerful things you can do to start showing up fully in your life. It's an inside-out approach to transformation.

When you release the fears, doubts and limiting beliefs that have been holding you back, you'll experience a newfound sense of freedom, confidence and possibility. You'll stop self-sabotaging and be able to go after your biggest goals and dreams.

So get to know your subconscious blocks, and use the strategies outlined to start reprogramming your mind for success.

 

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