This post is a crash course on how to be persuasive with the use of conversational-hypnosis.
So let's begin with modal operators of probability, unspecified verbs, analog marking, quotes in quotes and bridgers.
Bridgers are words that bridge two ideas together. An example of this would be:
Let's just talk about the word because for a moment.
Now if you ever read the book by Robert Cialdini called Influence: The Psychology of Persuasion
which is a fantastic book, and what he found is that when you use the word 'because' in a sentence, people are more likely to do the thing that you want them to do.
For example if I said to you 'Hi, share this post because I'm making blueberry pancakes.'
Obviously making blueberry pancakes and you sharing this post isn't much of a reason, however since the word 'because' is in there, that will kind of validate the reasoning behind sharing this post. In the Robert Cialdini book he was talking about the people who are in line to get a photocopy done and how when someone would bud in and ask "hey do you mind if I just use the photocopier people?' People would get upset but if someone jumped in line and said "hey do you mind if I cut in front of you because i'm making spaghetti?" or whatever the bizarre reason was, there was a higher percentage, in and around 70% or so of people would say 'yeah sure go right ahead' and that's because... they got a reason and the reason is what came after the 'because' so, use 'because' more often.
Whether the person is double-parked or making blueberry pancakes or not, the point is that when you use the word 'because' it makes what comes afterwards that much easier for the listener to absorb, digest or accept. So basically you are taking these two crazy ideas and putting the word 'because' in between those ideas to have a higher likelihood of influencing things more in your direction. I know it seems weird but that's what works and that's the difference that makes a difference as far as communication goes.
Next bridger is 'and so'. So if I said to you 'you're reading this post and so you'll be noticing yourself finding that you'll be feeling quite relaxed and noticing how you are becoming all the more good-looking and so as you're becoming more and more good looking you'll also find that your confidence increases and so as your confidence increases you'll be able to be presenting yourself in such a way where other people are more receptive to you and so as people are more receptive to you, you'll be finding yourself getting your way a lot more often.
So I linked all those ideas together by putting 'and so' in between them all and joined, or bridged those concepts together so it flows easily.
I could have also done that interchangeably with which means.
Let's try it with which means 🙂
So you're reading this post which means that you're looking to be increasing your persuasion skills which means you are looking to be perhaps increasing your sales and becoming a person that can communicate more effectively which means you're a person who learns by reading which means you're a person that really understands how valuable it is to be increasing your ability to talk in ways that allows you to get more of what you want.
OK, so again we've got all of these ideas together and then put which means in between them to bridge and connect those notions together.
So that's some information of bridgers.
Modal Operators of Probability
Now we're going to talk about modal operators of probability. So these are words like:
These words are important because what they do is modify the verb and make the verb a softer, gentler thing to have you doing. So let's say the verb is 'to help' and then use that as an example.
So if I said..
could you help me
can you help me
might you help me
perhaps help me
let yourself help me
maybe help me.You would likely help out more often than if I just said 'help me'. By just putting the modal operator in front of the verb, which modifies it, can make the verb softer and easier to accept and be more enticing.
Now these become even more impactful when you link them together. One group of people that do this a lot is the British. If they needed you to pass the salt, they would use a bunch of modal operators of possibility stacked together.
Here is an over the top example.
I wonder if you could perhaps consider maybe might wanting to stretch out and perhaps if you could be so kind as to this pass me the salt please?'
With all those modal operators stacked together it seems like less of a demand, less of a burden because they use these modal operators of probability, compared to a more American way of plainly asking 'pass me the salt please?'
So these are ways to get what you want by using these modal operators of probability.
Next is unspecified verbs. Now I'm going to say a few verbs to do a little experiment. Jumping, skipping, running, punching and skiing,
As I'm saying those words, in your mind you're conjuring up those images of what it means to be jumping, skiing, pogo sticking and hula hooping etc. You can easily have
those ideas become pictures in your mind, but if i say to you wondering, realizing, considering or noticing, then it's not as easy to make that picture in your mind of what that would look like.
Now this is a benefit because by using these kinds of words the listener has to piece it together in their own kind of fuzzy way and go along with what you're saying. They can't really argue with it. Using these unspecified verbs allows you to get past their critical factor and it allows you to slide in these verbs without argument under their radar. Let's do an example regarding sharing this post.
Here is the command.
'Share this post.'
Ugh. Not too compelling. Now let's try it again with a bunch of unspecified verbs. In a moment you might be considering how you might be wondering how it would feel to like and share this post as you are realizing that doing so wouldn't take that much effort especially as you're discovering what it could do for other people especially while you are understanding that doing so is really beneficial for you.
So there's a bunch of unspecified verbs highlighted and you can see how they are being far more persuasive than just saying to share this post.
Next we're going to use analog marking and this is when the command is different from the rest of the conversation. This can be done by changing the tempo, or tone, or physiology or just changing something to distinguish the command a bit more.
This is best understood in the video that I made to describe this so give it play.
Actually, maybe you could perhaps consider watching the video so that you can find yourself understanding how to use analog marking in ways that you haven't thought of yet you will once you watch this video and share it 🙂
I'll give you an example of analog marking. Let's say that the command here is for you to leave a comment below or to share this post. If we were chatting together, I would have a normal conversation with you (is that possible? haha) and then when I'm saying the command, I would lean in just a bit closer to you or make eye contact with you at the same time as the command. Now, consciously you may not even notice this but subconsciously you will and that's good enough. The message gets through to you on another level and it sticks with you. Many times a person is talking and I will remember something they said that sticks with me for life it would be something they said that was usually analog marked even though they may not have known they were doing it.